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From the idol drama “Mice Love Rice” to the television program “boys and girls”, a remake from the classic “Dreams Link” to the New Year in Hong Kong and the Mainland in a large “Films 2009″ … Thousand Island Lake Resort with its unique some beautiful scenery, especially the phantom-like Hawaii, attracting numerous film and television production unit works to visit check out the location, the resort in the opening four years, shooting TV shows, movies,AdvertisingNumerous commercials.

Around the resort are the size of television viewing works, and those who stay at the resort’s brightest star, Thousand Island Lake Resort to open up a newBrandWay of marketing – product placement.

Today, traditional advertising is facing unprecedented challenges, such as the advertising audience to resist the instinct, the impact of digital technology and network effects of diversion of attention, there is a reason for the pursuit of public entertainment. Entertainment is not only a life of the swap, life has become a demand, product and brand entertainment content has become part of business information, product placement can avoid this new approach is clearly a lot of traditional marketing communications from the noise and interference , in a manner acceptable to the audience more pleasure to launch the product. Therefore, as the era of marketing, entertainment options, product placement has practical significance.

Explore improvements, clever use of marketing

Implantation of the essence of marketing lies in how skillfully the product or brand and representative of the visual symbols and even the concept of strategic integration into the brand into the media. The use of film and television works publicity shot of self, the resort is a new marketing approach, so the resort for four years, “feeling the stones” to complete a summary once the resort from the rigid elements of the implant gradually transformed into flexible, corresponding regulations have gradually standardized, shooting a revision of the Ordinance are gradually improving, resort to the film and television work placement marketing methods are introduced and the plot implanted two kinds of signatures.

Introduction refers to the signature film and television works on the resort introduced before playing, or credits appear in the works New Century Resort Lake name, picture and LOGO, ending each episode in the play and DVD signed.

On the signature industry introduced this method, often feel there is no creativity, but in fact from the feedback effect, signed introduction it is the most simple, the better way. Advertise in this way because when the resort information is clear, in a short time the influence of the rapid formation of the audience. The resort’s first TV series “Mice Love Rice” for example, shooting the most beautiful resort where the crew will show to the audience, just as the audience guessing where the shooting, signed in the credits of the picture, LOGO is clear to the audience that the Kuril Lake Century Resort, the resort has successfully taken the first step in film marketing. Then, the resort and with the “Dreams Link”, “Confession of Love”, “Crossings 2″ and other television crew had good cooperation, such as “Confession of Love” actress Qin Lan in TV interview , is endorsement Lake Century, made a return to the resort publicity.

Story implant is the most basic, the most commonly used method is the better one, it refers to the resort’s products or materials containing corporate information (such as billboards, brochures) as a drama or story background props used by film and television work of the camera language, scene props, characters and other means of display lines to the audience, silently in the dissemination of corporate information.

Internal and external activities, make an inventory of atmosphere

, The activity is to follow the original film to do publicity. Every large release, there are a series of activities, such as start ceremony, off ceremony, premiere, dinners, etc., are in the publicity campaign for the film, and these activities have a high star effect and subject effect. Hotel side can take many forms, “by stage singing,” with the movie and the impact of activities to promote their eye effect. “Films 2009″ Power Silk House ceremony held in the resort, the crew main actor Louis Koo, Sandra Ng, Ronald Cheng, Raymond Wong, Yao Chen, etc. will all be present, such as Hong Kong’s producers called “Eastern Times”, “Ming Pao”, TVB limited entertainment news station, the mainland “Chinese Film Report,” “Entertainment Live” section, “entertainment line”, “Morning News”, “Nanfang Dushi Bao”, “Metropolis Daily”, Sina.com, more than at home and abroad well-known media and columns, is the resort a great opportunity to publicize themselves. On the one hand, the resort full use of space, equipment layout of it, adding resort logo elements for indirect advertising; other hand, the resorts in consultation with the producers, the New Century Resort Hangzhou Thousand Island Lake’s name appears in the film related news, the script, excellent results.

, The film works is the use of their own activities. Resort or products according to their market needs, works with independent influence planning activities. For example, in March 2007, the resort of Lee Young-ae “is more of love” fans to create a “return visit” outdoor activities, look for the footprints of Lee Young Ae. Resort has lived in Lee Young-ae set aside rooms for fans to visit, also invited the attendants who served as Lee Young Ae fans talk about her in the eyes of Lee Young-ae, about the service to some of the story.

Grasp this opportunity to build brand

Implantation of indirect marketing for Thousand Island Lake Resort Century to create a “romantic” brand image. In all of the film and television works, “Mice Love Rice” the first time the beautiful scenery of Lake Resort and elegant environment to bring the audience; “Dreams Link”, “Confession of Love” shot in the resort two very dream wedding scene, as these two drama broadcast in succession, became the resort’s wedding photography of civilization far and wide base; and “sex” as the only file Zhejiang TV outdoor friends part, young men and women has always been labeled as create a youthful, vibrant, stylish, romantic atmosphere of love, romantic show outside the lively resort area; Surreal “Films 2009″ is the resort as the film’s male and female love take root in fertile land. Viewers can watch the film and television work, attention to plot the ups and development, to appreciate the film distributed in the romantic resort atmosphere.

Abroad, a book called “the fun of travel,” the book states: “Visitors to the destination of choice is based on entertainment, dream and desire to participate, but wish it could be from the film, television, literature and magazines and other non-tourism constitutes. ” Facts video work is an effective marketing tool, this type of marketing can be a unique effect to attract people to the places seen on the silver screen experience, and that lead people to experience the film works is not a single factor, but is the result of a variety of attractive factors. In general, the film works on the experience of the impact of activities is not limited to the attractiveness of the natural landscape, its symbolic meaning, story, character relationships, star of stars, breathtaking scenes and exciting outcome has also inspired people to play interest.

Lake Tourism Master Ren Yutao branding plan, said the charming scenery of Lake by the majority of travel enthusiasts is the basis for the pro-gaze, but the film works in product placement publicity for Lake also has a magic effect, The implantation of the story mentioned in the text, signed by other methods described is still huge room to deepen, how deeply the future use of video works for placement marketing, research will continue to Thousand Island Lake Resort one of the topics.

Implantable marketing

Implantable marketing, also known as product placement, or placement based on developed from a marketing communication, is the representative of the product or brand and its visual symbols and even the concept of strategic integration of the brand among media content, constitutes a real audience visually or through associations perceived as part of the plot, the audience will be concerned about the state of product or brand message to the audience, so that products and brands to the audience was impressed, and then to marketing advertising purposes.

New Century Resort Lake of the classic story

Implant case

The “Films 2009″, for example, the development of resorts in accord with the story, appeared in the film required a landmark resort facilities – Resort in front of the “New Century Resort Hangzhou Thousand Island Lake,” the words; Buick commercial vehicles in the shooting appeared Resort’s LOGO; in helping bookstore scene layout, placed on the hotel-related promotional materials, using outstanding resort pictures, LOGO, the name of the display means; actor dialogue referred to the hotel scene, the scene using the resort’s real name. In the “boys and girls’ programs in the shooting, the resort has asked show host beginning, middle, interspersed Hotel Overview and yachts less than 5 minutes; in every aspect of spoken language broadcast” Lake Century Resort lobby bar “, etc., a total number of at 10; and the title of the TV show, called “Romantic Century.”

Chigo Air Conditioning since the end of last year established a “low carbon” marketing theme, not only through televisionAdvertisingSpread the concept of energy saving, will also run its services across the country into a single car painted green, and the inhibition by promoting its high-end copper air-conditioning, power World University Games, to accelerate creation of initiatives such as carbon lifestyle to start the year “Smart, energy-saving, low-carbon” as the slogan of the campaign. October last year Chigo Group’s own e-commerce platform and on-line mall Pescod at the end of December a formal operation, without exception, its subject is still selected this iconic green, from the network, consumers in more than one channel Chi-depth understanding of highBrandPhilosophy and corporate culture.

That air conditioning online shopping, the industry’s first reaction is probably for this large home appliances, warehousing, logistics, installation, sales and other sectors will have considerable difficulty, which restricted the development of electronic commerce in this category great bottleneck. However, formally launched less than a year’s time, Chigo, and through self-built and well-known online shop e-commerce platform for cooperation to achieve the amount of network marketing has been broken billion.

Pescod e-commerce general manager Yu Yanchun in the “advertisers” magazine interview revealed that both the sales volume of 90% from e-commerce platform in cooperation with the other, of which 70% Jingdong Mall, Suning Tesco account 20 percent. “Pescod Mall is still the main bearing branding and new product launches and other marketing efforts, is a window company to promote sales task is not a top priority.” In this line of thought under the guidance of Chigo Group is also focusing on this year’s advertising through the media The careful selection of the main push e-commerce business development, in addition to CCTV and increased investment in the mainstream TV channels, but also by Sina, Sohu and other portals, and Jingdong Mall, Suning Tesco shopping platform that is both to promote the channel network is media widely disseminated,

Is different from the traditional channels, Chigo Group from the beginning involved in the development of an online e-commerce product is not off the assembly line, product line strategy is not on the line, for a variety of company-specific customization for online sales models, such as ” E Jiabao “,” E age “and a new design and development of the Light of Science series. Yuyan Chun told the “advertisers” magazine: “online shopping habits of the population are mainly young people, their respect for fashion and freedom, we found that the reason they tend to choose online shopping, or seeking cost-effective, we also for their preferences in the product model, name, feature set, panel color and other areas have done a careful design. ”

Although Pescod Mall on-line since late last year, in terms of volume with this brand Jingdong Mall site, there is still a gap, but the factory Direct mode removed all the intermediate links, up close to consumers, the cost advantage It goes without saying, is give consumers the benefits of unparalleled line store.

For the industry generally worried about security of online shopping delivery, Pescod company in the country has 33 customer service centers, more than 3,000 authorized service outlets, more than 1,000 vehicles, vehicle service and perfect after-sales service capabilities to the urban areas and small cities across the country all levels of the township. No matter what kind of network platform through product sales, installation is still high by the manufacturer is responsible for Chi, consumers will only demand by phone or website can be reported to the manufacturer.

Sum less than a year of practice experience, Yu Yanchun respect, stationed in e-commerce, traditional businesses, are also often sold in the face as part of the variation in levels of service providers to bring harm to the consumer experience, “this our manufacturers put a higher demand, to increase the communication costs to resolve consumer problems encountered. Meanwhile, the platform providers to bring the development of companies stationed in the same Huiji costs, marketing costs and other aspects of a lot of pressure, Pescod In addition to increased investment, but also need to constantly enhance the brand’s appeal, e-commerce face fierce competition. “Yuyan Chun said.

View of the excellent market performance, Chigo Group decided this year will sell its e-commerce section selling air conditioning products in addition to refrigerators, washing machines, small appliances and other products in the domestic marketing Chigo Group, under the unified management headquarters, is bound to be high in order to enhance chi brand influence, vigorously spread the brand image even better.

McCartney in a step by step course of development, has not been much publicity, not too many ups and downs, there is no outbreak of the so-called, long time, McCartney is a low-key, almost mystical attitude in the industry based on the in McCartney, has become synonymous with low-key.

[Introduction]:

Beijing McCartney Technology Co., Ltd. was established in 2001, is a research and development, production and sales of high-tech enterprises. In March 2007, Beijing McCartney’s service network verification by the Ministry of Commerce filed a license after successful direct sales, the same year, McCartney acquisition of Commodity Co., Ltd. Shanghai Hallyday line caused widespread concern in addition to that, McCartney will be very few other industry dynamics affecting the eye.

Jing Wang, chairman said, we do not need a vigorously, inflation, the outbreak period, then “Kua Crash,” and fall off, I did not want to do. Have to say, McCartney is the way in exploring the development of prudent and careful. There is a saying on the philosophy of “wave-forward, spiral,” McCartney adhering to the realistic, down to earth management style, in various stages of development to low-key, steady state forward.

McCartney to “save the human health” for the development of the mission to “charity, held the first German industry” for the purpose of production and management company, and throughout. “Giving, held the first German industry” is McCartney, founder of adhering to a strong family history, Chinese traditional humanistic ideas and the spirit of today’s society to promote the development of the foundation, the essence of the industry’s operations and the wisdom of the Chinese nation for thousands of years the organic combination McCartney proposedBusinessThe purpose and core concept. “Giving”, McCartney is to run through the water does not rot, door hinge is stupid to change to survive, to avoid becoming the next high-character, always with the times, adapt to environmental changes at all stages and needs, realistic, down to earth, small streams in order to exchange the ocean, build, bit by bit in order to benefit future generations, a low-key attitude and steady development. “For industry, Germany first” self-improvement, social commitment, beyond the self. McCartney’s career like water paid off, it is this concept of corporate culture and ground rules, so McCartney remain modest and prudent, low-key sound forward.

Because very little publicity in the outside of the human eye Liluo Mai is quite mysterious, and the strength of McCartney’s management is poorly understood. However, it was understood, McCartney’s strength is very strong, solid foundation of work done a lot. Beijing McCartney Technology Co., Ltd. has developed a health food, cosmetics, cleaning products and natural pollution-free products such as four categories: “McCartney” series of health products, “Blue Lonsdale” series of cosmetics, the “fairy skin Lay” series of cosmetics, “North Bangli” series of home cleaning products. McCartney is undoubtedly the leader in our health-care industry, companies with the development of market economy, out of the way the development of modern marketing, and followed the tide of reform and opening up, constantly strengthening and expanding its business at the same time, their responsibilities and with our mission to build a well-off society and realize the goal of common prosperity of the formation of an organic unity, to become truly national play, sense of national responsibility of the enterprise.

As always, Jing Wang, and McCartney, chairman of the company’s exposure in the media is still relatively low, low-key style has continued. Last year, the industry’s understanding with the United States broke McCartney Xin cooperation, and there were all multi-media correspondents from the official check has not been any specific news, imagine, for it has always been low-key McCartney, is not surprising.Maybe keep a low profile to avoid a big tree attracts the wind, in order to avoid becoming the target of attack other people, in fact, is a low-key attitude. March 2011, McCartney and U.S. technology companies to become diffuse Ni strategic alliance first start of the General Assembly held in the market, which has been keeping a low profile on the McCartney rare grand, important, I believe this partnership will will lead the industry’s attention.

Terminal Services to createBrandDifference Terry Guo Business investment in brands, innovation and high-quality product design, and high-end professional branding, brand managers often pay close attention and focus of the businessProject. However, terminal service quality of service, and sometimes even go beyond product design and branding, a moving (or offend) the customer’s most important projects.I often travel on business in Asia in recent years has become Taiwan’s top China Airlines Paragon members, so that after each flight, boarding will find sitting on ready often read newspapers and magazines, long cockpit also are friendly to the seat next to the greeting. The attentive service, often make the journey, I feel a little warm and tired. Sometimes after a long business trip, see CAL staff, there will be a little faster like the intimacy of home. For me, these direct and attentive service, in fact, better than the old and new aircraft are similar with each airline’s branding (almost focus on security and services). China Airlines has been used since the Paragon Services, almost all official and private travel to China Airlines as a priority.Of course, China Airlines Paragon attentive service is clearly aimed at loyal customers, not necessarily applicable to all passengers, but we can still see many outside the passenger terminal for all services to create differences in the case. Recently, just with his family by the Japanese Ryukyu (Okinawa) holiday back in Taiwan Lions travel arrangements, it is very fortunate to encounter one in Okinawa had the best tour guide I met Miss Bai Zhenni. Ms. Bai eleven in a row we received on the coach immediately after the kind of cold mineral water for every one handed. After the four-day trip, Miss Bai attentive service in addition to the elderly, but also patience in the face of innocent children (and perhaps some trivial) requirements. In her intimate and attentive service, we do this trip with a very high evaluation of travel, and even ignored a trip with the inclusion of small flaws (for example, the first day of the bus for the mini-bus, luxury bus the next day before resuming ). Travel before the end, we are not only willing to give a tip, or even join in a consignment of her Gifts. Miss Bai’s service, called the tour Terminal Services model.Of course, on the contrary, if the Terminal Services can not deliver the brand quality and service to the others, the same will have a negative impact on the brand. Another example is the opposite a few months ago, was a well-known senior bakeries in Taipei to buy bread, the bakery and positioning in the quality advertised, but when I checkout, find the counter cough and cold-time workers, but not with masks, so that when the packaging of bread, constantly coughing. Although I still pay, but decided to go home to throw the bread in order to avoid the risk of being infected with a cold. Since then, I have not re-visit this bakery. Terminal Services on the importance of customer impact is evident.Senior brand manager in the planning and management of the brand, they would design and branding of products have more attention. Because intuitively, product design and branding seem to represent the spirit of the brand positioning and brand. However, all product design and branding, through the end they always end service personnel (airline flight attendants, travel agents, tour guides and bakery counter), to deliver the brand spirit and culture. High quality terminal services, a plus for the brand, brand or product design and packaging make up for the shortcomings. In contrast, poor terminal services will not only reduce the height of the brand, and may offend customers no longer come, and sometimes even more than the importance of product design and branding.Although Terminal Services and product design, branding, belong to an important part, but because of the overall brand management belongs to the most distal part, but easily overlooked. Around us, is not difficult to find many well-known brands, to spend huge sums of money invested in product design and branding, but it ignores the quality of service requirements of the terminal, leaving the investment in quality products with gorgeous packaging brand power loss, failed to produce the desired effect. Another cause Terminal Services is not easy to implement the requirements of reason, is most heavily reliant on the primary terminal services personnel to deliver. And rely on the quality of service delivery personnel, already more than the same product design, packaging and the central leading brands, difficult to manage, it is difficult in different stores, different time, different service personnel, to deliver consistent quality of service. Thus, the most direct contact with the customer’s terminal services, easily overlooked, and is not likely to have consistency of outputs, the number of brands has become the most susceptible part of customer complaints and the most vulnerable Achilles Heel.Terminal Services compared to product design and branding, is a relatively small investment, and in theory more easily be required to perform. However, due to end in the most part, easily ignored and by different primary colleagues to implement, not easy to have a consistent output. But is most difficult to manage the details. And brand management can win, often the most difficult to manage in the ability to manage the details.French writer Gustave Flaubert said, God is in the details (Le bon Dieu est dans le detail). Taiwan’s richest man, Hong Haifu Group Chairman Terry Gou recreational Mr. stressed that the devil is in the details. To brand management is able to grasp the details of Terminal Services, you have the opportunity to get rid of “the devil” and struggle to create a successful brand miracle!

Workplace like a battlefield, many people inside their brains racked mind, it is necessary to meet the intention of the leadership, but also improve the relationship between colleagues, some of the workplace so often need to learn the art. In fact, as early as two thousand years ago, Confucius’ Analects “has been taught the truth of many of our life doing things, which in today’s workplace also apply.

A small leak will sink a great ship”Small leak will sink a great ship,” this sentence is extremely popular in the folk, even as some people to warn their motto. Have ambition, idealistic people, should not be preoccupied with personal gain or loss, should not tangled in the little things, and should be open-minded and lofty ambitions. Only thus can accomplish great things, in order to achieve their dreams. In the workplace, often on the surface appears to suffer many things, such as job transfers, changes in the environment and so on. Faced with these things, we should be able to calmly, “a small leak will sink a great ship,” open-minded, far-sighted some. To see these things on their own long-term development is beneficial, rather than do Pifuzhiyong.

Second, public evil, must be observed Yan; the public good, must be observed YanThis one shows not just repeating words, do not follow the crowd, not because everyone is non-standard affect their judgments. To go through their own independent thinking and rational judgments, and conclusions; the second is a person’s good or bad is not absolute, in different situations, different people’s minds, there is often very different, so it should be with their own standard to judge him. Leadership often appreciate there is a personality, strong-minded young people, so people who can work independently in the future in order to have better development.Third, we must first sharpen his tools”Preparation may quicken the work,” the truth has long been well known. In the workplace, in order to seek better jobs, you must first make full preparations in all aspects of their own ability to exercise good, just waiting for their chance to immediately be able to take a leading role, but also do a good job. “Opportunity only favor the prepared mind.”

Fourth, people without thought, he must worryLiving in the information age, social work is a feature of fast-paced. Knowledge and technology update speed, requires us to constantly learn new things, time to “recharge.” Even living in a more comfortable environment, it should “be prepared” to consider the situation after changes in their own development. If lazy and just then, will one day be eliminated.

Fifth, Gong Zi thick, thin responsible person, is much blame menPeople get along is inevitable there will be various conflicts and disputes should be more people doing things for other people to consider, and more from other people’s perspective. Therefore, in the event of a conflict, should do more self-criticism, and not blindly blame others not. Responsibility has been strict, others wide, which is good, harmonious interpersonal relationships essential principles. People get along in the workplace is not, as some people say all the intrigues, superiors and subordinates, often still need to get along in good faith. A conflict between colleagues, not against each other, blindly doing what the other problems, which would only hurt the feelings of colleagues, no workplace is conducive to harmony. Should first review about themselves, whether they have done anything wrong, whether it had hurt each other, standing in his position look at ourselves. More tolerant, less blame, people are beneficial to themselves.

Six, moderate as Germany also, its Zhiyi peaceModeration is the important thought of Confucius and Confucianism, in particular as a moral concept, is particularly advocated by Confucius and Confucianism. Moderation is the evaluation of ethical behavior, is a virtue, and is the highest virtue. Song Confucian saying, that being impartial, usually called Yong. Moderation is the usual unbiased truth. Doctrine has been interpreted as “middle”, “middle” is not biased against either party, so that they maintain a balanced state; moderation can also be known as the “Bank”, “BOC” is that people’s behavior, moral not biased towards any party, on opposite sides contain each other, complement each other. In short, moderation is a compromise to reconcile the idea.Moderation is a necessary co-ordination between, in the workplace often need this kind of attitude and acted. If there is no sense of teamwork will be detrimental to the collective development. Therefore, maintaining moderation is indeed a wise move.

Frequently encountered in all walks of life in a business setting who introduced himself when I was selling diamonds on the Internet, it will lead to a burst of sighs: “wow, good money, ah.” I know some of them only said out of courtesy, But another part is because of total lack of understanding of our industry.

The price of diamonds must be profiteering do another job? B2C business and the traditional diamond diamonds What are the different enterprises in the end, why the networkBrandCheaper than the traditional half of the brand? Not really good cheap goods? Today I want to kick the diamond industry for everyone “veil.”For modern consumers, diamonds 4C (weight, color, clarity, cut) is no stranger to popularity of the network to give us too many facilities, an average consumer is usually homework before buying preparations, not only will 4C blurted out, even to explain “wide-ratio” such professional terms, our jewelry sales consultants are often encountered this kind of guests.However, many consumers still look great on the diamond’s 4C’s errors. For example, the 4C Diamond brand or origin and related to certain international brands of diamond better than other brands, or certainly the South African diamond drilled more than Swiss.In fact, diamond prices is only determined by the 4C, 4C is the mainstream of the world to measure diamond quality standards, and upon detection of any of a diamond to determine the 4C level were published in the New York Diamond Exchange diamond offer a single operator, you can know it price. Domestic jewelers are getting goods from international suppliers, where prices are similar, so it is transparent.But consumers see is the price of various brands vary greatly. Almost 30 points a look at the shopping counter Nvjie price from 6,000 yuan to 1 million range, and such rings online jewelry companies sell 3,000 yuan to 5,000 yuan. Disparity difference, is to make diamonds cast a root cause of the mystery. In fact, 4C is not so mysterious, four parameters determined, and confirm what kind of loose diamonds with certificates recognized by the domestic market is relatively issued by the Gemological Institute of America GIA certificate, as well as national quality supervision and inspection center of gold and silver products issued NGSTC certificate.Certificate in loose diamonds, diamond 4C parameters are marked on the certificate and each has a separate number, consumers can take the certificate to a local testing organizations recheck, you can go to the official website of the certificate issued by the party validation certificate of authenticity.The price of the bare diamond transparent finish, say, another part of the ring – ring care.Not the same as diamond rings and clothes, not so much style, most women choose to get married more classic style claw set, these claw set Nvjie, gold weight generally between 2g to 4g, not much difference.The 18K gold price is also very transparent, very easy to find in the market price of 24K gold, 18K gold is the gold from 75% and 25% of the composition of other precious metals, platinum ring principle of care as well. Therefore, the cost of care as long as a ring multiplied by the price of gold Metal weight to be calculated. Of course, because the different ring care process, different styles of processing fees are also different, but the price disparity is not.In other words, the cost of loose diamonds and diamond ring every care costs are similar, it is a huge difference how to generate it? Who moved the diamond ring in the end is the price?Very simple, counter brand require a lot of money into the store renovation, distribution and a large bustling staff who, together with the high point deduction on the mall, making a diamond price a lot higher than the cost, this part of the prices passed on to consumers at the pump, the consumers pay.The wise consumer will not be willing to pay for the business high slotting allowance. If you want to save intermediate links, the only way is to buy diamond rings from the source.The value of diamonds will B2C business here. Although we are new market entrants, but the e-business models for consumers to quickly build a supply chain, so that a diamond ring from the factory direct distribution to consumers, reduce the middle layers of the wholesale and agent links.This pattern is also known as M2C, the manufacturer (Manufacture-global brand, network-rs) directly to consumers (Consumers) to provide their products or services, a business model, its main thrust is to save intermediate links, factory direct sales and pricing to achieve.Traditional businesses in order to reduce the rent, the cost of point deduction and other areas, diamonds B2C companies will choose to experience the shops open in the office, and bring benefits directly back to consumers.Not only that, M2C advantage of this pattern lies in the service can be bold and innovative. Save unnecessary because the high commission, this part of the cost into our customer service. All products purchased in Kelan diamond can enjoy life free-for-style, life-long free services such as Vice stone reinforcement, for a family of white-collar fashion is very useful.Therefore, the diamond industry profits B2C business is called the “Terminator”, when we value the diamonds sold to consumers directly from the factory, this new sales model M2C by many consumers, when the increasingly more and more consumers buy diamonds through the M2C model, the traditional market profits will be the end of the emerging network branded goods.Under the facilitation of e-commerce, M2C model wings plug in the network, consumers across the country can be purchased directly from the factory at any time to enjoy the pleasure brought by regional barriers, the barrier will be the brand together with the profits to be the end. Can be expected, M2C model will lead to the next hot consumer diamond market.

“We are in the end it is working for whom?” If you do not understand this problem as soon as possible, do not adjust their mentality, life and success that we are likely to miss. In today’s fickle, what we need to re-ignite a passion to achieve self-worth? Is the daily instruction of empty slogans, or touch the hearts of the reflection?

“Who are you working” on this issue had a profound and detailed answers. It helps employees to lift confusion, attitude adjustment, re-ignite the passion of work. If every employee can recognize and accept from the heart “we work for others, while also working for himself” a simple philosophy of life, responsibility, loyalty, dedication will no longer be an empty slogan.

At work, do anything whatever, should be returned to the zero state of mind: his own vent, holding the attitude of learning, each task will be treated as a new beginning, a new experience, a path to success the doors of opportunity. Do not regard the work as tasteless, tasteless but wasteful to discard the results did reluctantly, in public and in private is not helpful.

You happy you

“Happy you” is a CCTV host walking Bai Yansong years, ten years thinking and writing, and a decade of development effort for. Than ten years ago, relatively unripe “pain and happiness,” One person’s book highlights the maturity and wisdom are in high places, but sober, peace of mind, is an interpretation of “a person and an era “The heavyweight work.

One person trying to see and hear in their own decade, the thing that is, are thinking, interpretation of this seemingly simple but important matter of the fate of everyone. As a result, the book vividly describes deeply of everyone around big or small. With images, stories, philosophical, there is thinking, witty aphorisms, everywhere everywhere. For example: “gone too far, do not forget why would go!” “Open ‘busy’ is the word, does the heart died? Heart, once dead, run around what is the point?”

One person’s speech, has always been to have the courage and valuable known. In the throes of social transformation, in the roar of the wheel of history, one person escape from between the lines, and is present in this material the most pressing times asked: “Where is happiness?” And for each kind of anxiety the most busy people today reminder: “You, happy?”

Put aside your excuses

“Your excuse” is the “father of motivation and growth,” the latest masterpiece, Dr. Wayne Dyer, best-selling book “Your Mistakes” companion.

Excuse, is that people reduce their own self-blame or external groups as a defensive measure. We do not like criticism, do not want to face the problem, in a time of an excuse to give up the opportunity to grow in. We may know how to think, but the real change in those who since childhood with our old habits of thinking, this is indeed a great challenge.

Do you often have this idea: if I make a change, may lead to family conflicts; I am too old (or too young); I’m too busy, and tired; I can not tell the truth in this matter their ideas; for me, to make any changes very difficult.

These ideas seem to all be forgiven, but if looking for an excuse to become a habit, without amendment throughout our lives, then our future will be like? After reading this book, you can either find an excuse to abandon the “spirit stick” to open a new mode of thinking, wake up the dream of his life!

Insist on doing their own dreams

Life is the most difficult to choose this birth. If you were born in war and poverty in Somalia, where you’re likely to illness in the infant died, or the final desperate to do the pirates had died in gang warfare. Li Gang, if your father is, you may also drive in the campus rampage, shouting after the incident but also father of the name.

What if you were born in the United States, the richest family? If your father is Warren Buffett do? You will become darlings of Wall Street do anything they want it? Not necessarily.

“Warren” Buffett’s son Peter, who shares the son of God, did not inherit the mantle of a Wall Street golden boy, choosing instead to compose a life with music the most beautiful music. He benefited most from his father is a philosophy of life: the greatest wealth a person’s life, is to do yourself! He read in the prestigious Stanford University in only three semesters he decided to drop out and start from scratch to create music dreams. Despite the twists and turns, but he finally harvested their own success, winning the highest honor the U.S. television industry, “Emmy.”

From Peter Buffett’s new book, “Be yourself”, we might also find ways to do our own.

30 years of reform and opening, with the RMB appreciation and labor costs increased step by step, from the “Made in China” to “Created in China” in transition increasingly urgent. The era of transition in China rely heavily on innovation, but for the interpretation of innovation, but it is a matter of opinion. This might Joking about: Chinese innovation behind the four models and four models of mind.

Risk of innovation: the jungle wilderness mentality

Risk of innovation, saying that white is a violation of moral bottom line, and even violations of the laws of so-called “innovation” – from the underworld to pornography, gambling, from pirated CDs to software and malicious plug-hijacked, from food adulteration and behind the scenes to discredit the media, from the qualifications fraud to theft of intellectual property rights, innovation and risk are at work everywhere.Cultural Complex of the people for “Liangshan hero” recognition and esteem for the crises of innovation provides a fertile ground for breeding, people are often blind to the dangers of innovation risk and easily deceived by whom. Innovators are very good at handling crises users public opinion, by the so-called “public opinion” of the knife kill. China’s imperfect legal system and regulation is a dangerous innovators an opportunity to exploit, so “desperate” type of crisis innovation numerous cases.August 2010, in black and some of the media manipulation of public relations, the San Yuan deep milk “hormone door”, a time of public opinion Ding Fei, Sheng Yuan unanimously condemn the irresponsible and negligent supervision of the government. After just six months, the market share of imported milk powder, suddenly went up to 50% or more, people can not drink milk made. If not after a catch behind, I am afraid that until today, San Yuan and the government have to much condemnation.Risk of innovation, often can bring quick and direct benefits, which for quick success were a huge temptation. A melamine adulteration in dairy disclose the buyers have told reporters: “added melamine to make money; not add, it can not earn a penny. Do not make money, we eat? A ton How much milk sold to the people, but we have nothing in my pocket so much money … … “This implies that as long as the irrational distribution chain, they have reason to do this. Risk innovators often “forced resignation”, “no choice”, “forced by society” and “Robin Hood” as the pretext, these excuses on the one hand gave them the “apprenticeship famous” strong psychological hint, the other deceived the public side of right and wrong judgments.Innovation is not a crisis mentality of bottom line does not abandon the day, while China will be unable to become a real power, people’s values ​​have no way to become the world’s universal values.

Pseudo-innovation: the mentality of Pepsi

Pseudo-innovation, in fact, there is no innovation in itself, but to other people’s innovative and successful model of simple reproduction, be applied in the “pioneers” can not cover or cover missing areas. Assume the market is large enough, assuming that in certain geographical areas and vertical areas, there is sufficient specific needs, but have not been able to “pioneer” of the meet, then simply copy the pseudo-innovation will have a strong vitality.There is a positive case, when the sun at high noon when the Coca-Cola, Pepsi turned out – is also a carbonated beverage, the taste is very close, in this “Pepsi Challenge” (Pepsi Challenge), most people can not tell the difference between the two flavors . But as a latecomer to the market as a pioneer brand of the challenger, Pepsi did not stop at the first step of the pseudo-innovation, but from the marketing, branding, channel model, capital operation and business model innovation. After so many years of development, Pepsi and Coca-Cola closer to market value, but also listed a number of branded high-quality spin-off companies, including Yum owns KFC and Pizza Hut (Yum! Brands).A similar story in China, there are many, doing a good job in the domestic brand dealers, RTO regional ownership of the parent brand, and even the brand. After the acquisition, does not rigidly adhere to the original style of the brand, continue to add new meaning to the brand, so that the original brand at risk endangered fresh with new vitality.B2B business models first appeared in the United States, may have been not many people today remember Commerce One, Ariba, FreeMarkets B2B pioneer in the network not only fickle bubble burst and unrealistic dreams, but also ruling out a possible outbreak of the industry potential. The real B2B model will be sustainable success, it is China – Alibaba B2B companies represented by the first of many profitable and listing of the world lifted.Called pseudo-innovation, in fact, not false. Dare to challenge the norms in the market pioneer is a courage. Challengers often have their own unique advantages, such as a better understanding of the field of local user needs or vertical, with a stronger team and better promotion of the implementation of channels … … the “homogenization of competition” is heating up today, determine success or failure is no longer “a fresh recruit” and “final word”, but the wisdom of shopping centers and implementation of long-distance game. In other words, Pepsi’s successful model can be replicated. Imagine if China be more successful brands, “thousands of things Coke,” “everything Coke,” you will scold product cottage, or for more diversified choices and the courage to challenge the market entrepreneurs cheer it?

Micro-Innovation: the mentality of excellence

Minimally, by definition, is based on the existing business model, product model and further on the basis of technology innovation, small steps of innovation. Tend to be overlooked because of its small, but its explosive power as great.

Since last year, China’s domestic grain prices rose in a row, mainly because international food prices is not conductive, but their own factors.

As tight supply and demand, rising costs, policy support, such as multiple factors, domestic food prices in recent years has been the rise of a new channel.

With the coming of industrialization, accelerated urbanization, food supply and demand will be more tension, conflicts become more prominent, rising grain prices will be normalized. To this end, China needs to increase investment in agriculture to improve the level of self-organization of farmers, straightening out the national, local and rural constituents and many other aspects of the Distribution and jointly develop the sought solution.

A new era of high food prices, but also raised new national macro-control requirements. Three crops of grain, corn price fluctuations biggest adjustment “is not the disease” is also the most obvious. “Financial” press for the maize control survey showed that in the past in response to food prices “abnormal fluctuation” to take interim measures will be ineffective, but also difficult to sustain, you need to find regular, systematic, cis-regulatory mechanism of the market demand.

At the same time, China’s domestic grain market can not last long with the international market, “isolation” to secure foundation in basic self-sufficiency in agricultural products at the same time, how to grasp the financial attributes of food, to master the international market pricing, also plan the early stage.

The evaluation results online banking online banking and public understanding of the basic line, we all think that the better banks, mostly in the front row. ICBC and China Merchants Bank’s composite score of absolute advantage, were obtained in this evaluation of the first online banking, the second, was selected as the first echelon of online banking. Composite score from the point of view, China Merchants Bank, ICBC slightly inferior, but not much difference of the two banks in terms of popularity or the platform on business performance are far ahead of other banks.
Societe Generale, livelihood, Shanghai Pudong Development and CITIC joint-stock commercial banks, four more prominent platform for business performance, is the online banking bright spot in the second echelon. China Construction Bank as the four major state-owned banks in the online banking business banking faster, scoring ahead of the Agricultural Bank of China and Bank of China ranked second echelon.

Everbright Bank of China, Agricultural Bank of China, sending and deep development, and online banking business has made some achievements, but the comparison, the development is still some lag, the platform is relatively weak performance and business performance, functional services to be improved.

Online Banking Bank of the fourth tier, Shanghai Bank, Huaxia Bank and Bank of Beijing, the overall performance of the general, online banking function is relatively simple, composite scores and sub-scores are also lower.

The evaluation mainly from the popularity, performance and business performance platform, three aspects of 16 commercial banks for online banking personal evaluation score, and ranked on the scores.

1 popularity ranking

Popularity rankings from the number of visitors, access speed, related links, pop-up window, five on-line historical evaluation of the popularity index. Focused primarily on the number of online banking access and access speed compared. Popular weighted composite scores based on five indicators derived aggregate. Access to the main account number and access speed of the weight.

Popularity ranking reflects to some extent, the impact of online banking.

ICBC’s online banking with its comprehensive feature set and platform performance, and a large customer base of traditional business, online banking popularity quickly improve, the popularity composite score in the 16 banks in the first place.

As the first launch of the China Merchants Bank online banking services, ranking in popularity of online banking has been ranked second behind ICBC, the bank but little difference between the scores.

In addition to the bank outside the three state-owned commercial banks, popularity rankings and move with the line after the bank, but in the scores, with the top two have a considerable gap.

Joint-stock commercial banks and city commercial banks scored low popularity, but the relatively rapid development of city commercial banks in popularity over the part of some joint-stock commercial banks.

2, platform top

Platform ranking is from the platform functionality and security are two aspects to measure scores. Function index consists of 8 indicators, which are the basic functions of online banking protocol, user interface, basic information inquiries, account management, certificate management, online promotions, complaints, focus on the basic functions; safety index consists of three indicators are the login authentication, payment protection, version control, focus on platform security.

Judging from the scores, platform or less the same ranking score, indicating that the basic business of banks in general convergence. ICBC and China Merchants Bank is still front rank, the Industrial Bank to stand out in the banks, the platform is flush with ICBC performance.

Livelihood, relatively good performance of SPD’s platform, which is the overall performance of the two banks confirm each other. The performance of the bank’s platform is in addition to the bank outside the three highest scores of state-owned banks, which also can see the recent Online Banking CCB’s input.

Platform functionality point of view, the highest score of ICBC, China Merchants and Industrial Secondly, on the whole did not differ much.

Platform security point of view, the highest score of the Industrial Bank, Shanghai Pudong Development Bank and secondly, because fewer visits to the project, scores did not differ much, but the difference is one point, which means the absence of a protective function, can not be ignored.

3, Business Ranking

Ranking is from the basic business operations, value-added services, investment banking and transaction security in four major areas to measure scores. Focus on trading operations and transactions. Money transfer services under the basic, loans, online bill payment 3 indicators, value-added services under the credit card, e-commerce, three indicators of value-added services, under the personal finance and investment banking, securities trading, foreign exchange, insurance, and 4 indicators.

Scores from the business, we can see the following:

(1) scores among banks to pull in business. Ranking than the platform, the performance of the banking business increased span scores. This directly determines the ranking of banks in the consolidated position and, therefore, banks raise their ranking of the key. ICBC’s business functions of all banks in the most complete, scoring far ahead of other banks.

(2) top-ranking banks in the gap in business more evenly, the top six points separated the banking business in 10 minutes or so. Complete description of the basic business functions after the importance of the new features to explore. The more full, the bank’s network demands and requirements of the higher innovation, which naturally opened the gap. Business Bank of the top five of the top-ranking is also a platform for banks. Relatively high scores of banks that pay more attention to comprehensive functional.

(3) between 20 to 40 points is a dense area, there are nine banks in the region, including three state-owned commercial banks. This shows that most banks are set to stay in business functions basic functions, but also the general convergence.

(4) the first and the last gap, a difference of 70 multisection, which means that ICBC’s online banking business more than the last more than 70 functional items. This is also a direct impact on their respective final ranking.
The reason we put 16 banks classified into four echelons, because there is considerable between the echelon gap. First, the gap between the second tier is particularly evident, ICBC and China Merchants Bank shows the advantage of a very prominent, both as a whole, or from the individual perspective, scores are in the lead. Latecomer in this regard to some pressure, but it is also to establish an online banking example. Through this evaluation, can make the banks see their online banking competition at the position, know your strengths and weaknesses. Also help the needs of individual users to choose according to their online banking services. Internet banking is undoubtedly represents a new direction for the future development of the banking industry, we lament the speed of its development, but also for their development prospects have more expectations.